Our team brings the knowledge and expertise to quickly assess your current process and resources and identify opportunities to create efficiencies and enhancements to your current state. We function as an extension of your marketing department focused on execution leaving you more time to build your brand and drive sales.
A unique 500 location quick service restaurant chain with 5 corporate pricing tiers and approximately 15 franchisees. Each franchisee has total freedom as it relates to pricing and needs to support national, regional and local promotional efforts. The difference in pricing creates great variability within menus and support marketing items. In the past, graphic artists have manually updated and created hundreds of individual files over a very short time period for execution of a campaign.
A 1,600 unit, quick service restaurant chain with approximately 100 franchisees operating across 40 domestic advertising coops with a range of national, regional, and local promotional needs. Occasional support is also required for international franchisees with widely different menu and facility configurations.
Corporate marketing staff is responsible for coordinating multiple vendors for campaign development, versioning, print production and fulfillment. A team of five field marketing managers and two field marketing agencies handle franchisee requests to support national calendar and local needs.
A unique 500 location quick service restaurant chain with 5 corporate pricing tiers and approximately 15 franchisees. Each franchisee has total freedom as it relates to pricing and needs to support national, regional and local promotional efforts. The difference in pricing creates great variability within menus and support marketing items. In the past, graphic artists have manually updated and created hundreds of individual files over a very short time period for execution of a campaign.
A 1,600 unit, quick service restaurant chain with approximately 100 franchisees operating across 40 domestic advertising coops with a range of national, regional, and local promotional needs. Occasional support is also required for international franchisees with widely different menu and facility configurations.
Corporate marketing staff is responsible for coordinating multiple vendors for campaign development, versioning, print production and fulfillment. A team of five field marketing managers and two field marketing agencies handle franchisee requests to support national calendar and local needs.