Our Solutions

Made to Order

Solutions to simplify complex in-store marketing

Multi-unit, in-store marketing is a complicated business. And one size does not fit all. So when it comes to managing your brand, we offer tools that lay the foundation for strong brand execution on a local and franchise level. We combine our restaurant and retail industry experience and expertise with your vision and insight to deliver customized solutions for your unique set of challenges and objectives. Solutions that are made to order.


Strategy

  • Workflow Audit
  • Store Profiling
  • Execution Strategy
  • Implementation

Branding & Creative Services

  • Name Development
  • Brand Messaging & Positioning
  • Website Design
  • Website Development
  • Social Media Campaigns
  • Email Campaigns
  • Print-on-Demand Custom Solutions
  • Online Versioning
  • Logo Design
  • Direct Mail Design
  • POP Design
  • Packaging Design
  • Store Design
  • Photography
  • Videos

Print Management

  • POP
  • Direct Mail
  • Training Documents &
    Internal Communications
  • Local Store Print-on-Demand
  • Promotional Products

Local Store Marketing

  • Direct Mail
  • Social Media
  • Event Management
  • Promotional Products

Inventory, Fulfillment & Logistics

  • Warehousing for POP & Promotional Products
  • Online Ordering
  • Store Profiling
  • Campaign Distribution
  • Shipping/Logistics Management

Tools that are Flexible & Adaptable

Our system is built around a central hub/project management tool, which serves as the primary connection point from which all other tools on the platform can be accessed. A simple interface allows users to:

  • Plan a project
  • Engage all team members involved in the project
  • Enable complete visibility and accountability throughout the execution process

With a team of trusted experts in print production and a deep understanding of POP printing and how it can be best utilized in your business, we are able to deliver optimal solutions for every project.

Our methodology is focused on addressing your challenges and meeting your objectives.

  • Assess current production methods, materials and timelines
  • Formulate recommendations that enhance your current state and process

Our campaign management/store profiling tool allows organizations to manage all of their complex store data in live, real-time format so that the most accurate data is always readily available. This tool serves as a portal from which you can:

  • Architect diverse campaigns
  • Deliver the right marketing materials and versions to all locations at the right time

Our asset management and auto versioning tool is designed to reduce time to market and cost. For most campaigns market-specific versions are created from base art and then versioning is manual. This is not only time consuming but also quite expensive. Our tools automate that process using technology by generating versions utilizing the base art and store profile data.

Our fulfillment tool provides user-based access to manage inventory levels and access order history. Beyond the basic shopping cart functionality, our tool provides:

  • High level customized reporting
  • Ability for regional managers to place bulk orders for all locations at one time

Client Testimonial

"Our production process evolved ad hoc over many years and it was definitely time for a reset. Some of the tools that Groundworks brought to the table were totally unknown to us and our previous production vendors were behind the curve from a technology standpoint. I was nervous about rebuilding the tracks while the train was racing forward, but the Groundworks team managed the transition without creating disruption. Just the reduction in the number of daily emails from our agencies and the field have made my life better."

- Vice President of Creative

1211 Dragon St.

Dallas, Texas 75207

214-979-2040

Our Work