Our approach is customized to fit you perfectly
Our team brings the knowledge and expertise to quickly assess your current process and resources and identify opportunities to create efficiencies and enhancements to your current state. We function as an extension of your marketing department focused on execution leaving you more time to build your brand and drive sales.
We take an in-depth look at the inner workings of how your team manages in-store campaigns so we can understand how you get from concept to execution at the unit level. We identify areas of opportunity where we can affect change and deliver dramatic improvements in time, cost and resources.
Our assessment is a concise exercise that will not disrupt your team. Information is gathered via simple surveys and working sessions, which we then analyze offsite and return with a review of the findings.
Recommend & Implement
Based on the analysis we are able to deliver detailed recommendations and an effective implementation plan that is customized for your company and benefits the overall process in accelerating Speed to Market, Reduction in Costs, Improved Communication, Brand Control.
A unique 500 location quick service restaurant chain with 5 corporate pricing tiers and approximately 15 franchisees. Each franchisee has total freedom as it relates to pricing and needs to support national, regional and local promotional efforts. The difference in pricing creates great variability within menus and support marketing items. In the past, graphic artists have manually updated and created hundreds of individual files over a very short time period for execution of a campaign.
Store Profiling, Print Production & Fulfillment
A 1,600 unit, quick service restaurant chain with approximately 100 franchisees operating across 40 domestic advertising coops with a range of national, regional, and local promotional needs. Occasional support is also required for international franchisees with widely different menu and facility configurations.
Corporate marketing staff is responsible for coordinating multiple vendors for campaign development, versioning, print production and fulfillment. A team of five field marketing managers and two field marketing agencies handle franchisee requests to support national calendar and local needs.